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Sucking Marks
$10, commercial
service, Scope Miami, 6–10
December 2006
Marlene
Haring’s Sucking
Marks $10 makes
a charming offer for a very reasonable
price. The equipment is very simple:
a handwritten sign, a chair, alcohol swabs,
contract and cash box. Each piece is unique,
an unmistakeable sign of affection, with immediate
physical effect. Yours for only ten dollars:
wear it with pride. When was the last time
you got a ‘hickey’ or
a ‘love bite’? Like
many of Haring’s works, Sucking
Marks $10 engages directly not only her ‘audience’ but
the rules society determines for
the relationship between the artist
and the collector, the producer and the consumer,
the body and the commodity. The works resonate
with the commonplaces and buzz-words
of the contemporary economic environment where
services are the new industries, ‘love
marks’ are the new trademarks, ‘share
your secret’ is an advertising campaign
for deodorant , intimate contact
is why you need a new cell phone,
and where the porn industry in the US is worth
more than the rest of culture put together, including
Hollywood. Haring’s
works and strategies scratch at the
opaque surface of exchange. (Aias
Vargas)
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