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Nivea, posters, 840 x 594 mm, 1999
Haring plays with the pose
of the white pin-up girls. She questions the
borderline between woman and animal as well
as the idealised beauty of women. In Hollywood
cinema from the 1930s to the 1960s, white,
blonde women played a prominent role and were
a compliant projection surface for sexual
desire. Haring picks up on these fantasies
by satirising women’s alleged proximity
to nature and the animalism in their existence
by humorously confronting the two posters,
namely a naked blonde and a woman covered
in hair. Testing the limits of a female subject-position
in the arts was also a frequent provocation
in Haring’s work in the collaboration
Halt+Boring (1991–2003, together with
Catrin Bolt). Their pieces like Corrections and Call
Boys (a video installation which displayed
film of the artists having sex with male prostitutes
they hired with the money they received for
their contribution to an exhibition in Salzburg,
Austria) repeatedly take up the male-connoted
genius-gesture and give it short shrift with
a wink of an eye and without a warning finger.
Rosa Reitsamer: ‘Who
wants to be a feminist?’ (Art in
Sight, London, January 2005)
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